Upcoming Events
Snowfighters Institute Webinars: Join us live for monthly webinars built to help snow pros run stronger, more profitable operations. All sessions run 10:00 to 11:00 AM.
Incentive Compensation & Rewards | Tuesday, November 10, 2026 Are your bonuses and rewards actually driving the results you want?
Client & Employee Appreciation | Tuesday, December 8, 2026 Are you truly appreciating your clients and employees, or just going through the motions?
GROW! Snow 2027 | September 14 to 15, 2027 in Madison, Wisconsin Registration is open now. Grow! Snow is built for snow leaders and their teams, with snow-specific breakouts, a facility tour, and content designed to drive real change at your business. The 2027 Shark Tank competition will return with another full-circle prize package, so if you want to pitch your growth plan to a panel of industry partners for a chance to win equipment, coaching, and weather data support, this is the year to start preparing.
Claim your seat now: snowfightersinstitute.com
Katie Roell, Senior Marketing Manager at BOSS Snowplows, joins Phil to recap the inaugural Shark Tank competition at Grow! Snow 2026 and share why BOSS wanted to go beyond equipment to support contractors in a more holistic way. From the full-circle prize package (equipment, coaching, weather data), to the Vancouver-based winner ParaSpace who took a 10-hour Uber from Chicago just to be there, Katie makes the case for why the next version of this competition at Grow! Snow 2027 in Madison, Wisconsin is worth planning for now.
Key Learnings
Contractors Need More Than Equipment - Snow pros rarely open conversations with equipment needs, they open with labor, salt, deployment decisions, and ROI on technology, so support packages should reflect what actually moves a business forward.
Commitment Separates Winners - A 10-hour Uber ride from Chicago to Dayton with three teammates isn't a travel plan, it's a signal, and that kind of commitment is often what sets the winners apart.
Full Circle Beats a Logo on a Screen - Bringing partners together to deliver equipment support, coaching, and weather data creates real impact for a contractor, while slapping a logo on a sponsor slide creates nothing.
Pitch Clarity Wins Rooms - Two minutes is enough time to communicate how you'll grow if your message is clear, your plan is feasible, and you can show how a package like this changes your trajectory.
Low Snow Markets Need Different Playbooks - A business expanding into snow in Vancouver needs different contract structures, staffing plans, and equipment mix than one in a traditional snow belt, and that's where coaching matters most.
Prepare Your Pitch Early - This episode is the heads up, so if growth is on your 2027 roadmap, start building your two-minute pitch now and plan to bring your team.
Reflection Questions
If you had two minutes in front of a room of industry partners to pitch how you want to grow, could you deliver a clear plan today, or do you need to start working on it now?
Where in your business are you investing in equipment when the real growth lever is coaching, data, or partnerships you haven't built yet?
Upcoming Events GROW! Snow | September 22 to 23, 2026 An in-person event built for snow leaders and their teams. Two days of snow-specific...
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Listen in as Snowfighters Institute Managing Partner, Phil Harwood, interviews Tracey Fischer-Gaetz from SnowEx, a leading supplier of snow & ice management equipment, including...